Today I found an interesting article talking about a project called Personas created by Aaron Zinman. The project is part of an exhibition at M.I.T. Museum called Metropath(ologies).

Personas project defines itself as: "(it) scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile."

As a curiosity, it catched my attention to see that the concept of conductiva, inside Persona's project, contained a great amount of significance related to our company's definition and our online profile.

http://personas.media.mit.edu/personasWeb

P.D.: If you think that Persona's project is not going to change the path of humanity at all, you are probably right. In the example of conductiva, our company's definition comes in the first place probably because our website is hosted under conductiva.com. However, the project is still interesting enough to step by and see how it works.